Attended, not booked
A booked consult is a promise. We report on the ones who actually turned up, because that's the only number that becomes revenue.
Results
Proof, not promises
How we measure, what we publish, and what changes inside a clinic once the system is running.
How we measure
Three numbers that actually matter
Most agency reporting is built to look impressive. Ours is built to be checked against your own books.
Cost per patient, not per lead
Lead cost is easy to make look good. We track spend all the way through to an attended consult and a started treatment.
Named or not published
If a clinic won't let us name them, we don't run the number. Anonymous screenshots prove nothing and everyone knows it.
Case studies
What changes inside the clinic
The examples below show the shape of the work and how we report it. They're illustrative while our current client results go through sign-off.
Medical spaIllustrative example
From a half-empty diary to a three-week waiting list
Northside Aesthetics · Illustrative example
The situation
Two previous agencies had run discount-led campaigns. The clinic was booking consults but attendance sat near 50%, and almost nobody converted to a full treatment course.
What we did
- Rebuilt creative around outcomes at full treatment price
- Added budget and suitability screening before booking
- Installed a five-touch reconfirmation sequence
- Attribution wired from ad spend to attended consult
51% → 82%
Consult attendance
−44%
Cost per attended consult
+2.1×
Avg. treatment value
“The volume didn't change much. The people showing up did — and that was the whole problem.”
Body contouringIllustrative example
Turning a high-ticket device into a predictable pipeline
Rivergate Body Co. · Illustrative example
The situation
A six-figure contouring device sat underused. Enquiries came in sporadically through referral only, and the owner personally called every lead back between patients.
What we did
- Treatment-specific funnel built for the device, not the clinic
- Sub-5-minute response handled off the owner's plate
- Package framing replacing per-session pricing
- Weekly reporting on cost per booked package
6 → 29
Consults per month
−11 hrs/wk
Owner hours on follow-up
+3.4×
Device utilisation
Medical weight lossIllustrative example
Screening out the enquiries that were never going to start
Meridian Skin & Wellness · Illustrative example
The situation
GLP-1 demand produced enormous enquiry volume, but the front desk was spending its day on people who couldn't afford the programme or weren't clinically suitable.
What we did
- Pre-consult screening on budget, eligibility and timeline
- Education sequence before the booking request
- Maintenance-phase reactivation flow for lapsed patients
- Spend reallocated weekly toward converting segments
−14 hrs/wk
Front-desk hours saved
9% → 31%
Enquiry → programme start
+38%
Programme retention
“We get fewer enquiries now and start more patients. Nobody warned us those two things weren't the same.”
Reporting
You see the same numbers we do
No curated monthly PDF. A live view of spend, bookings, attendance and cost per patient, plus a weekly note explaining what moved and what we're changing.
leads · last 90 days
Booked consults▲ 68%
Month 1Month 2Month 3
Illustrative view of the reporting you get — not a client account.
One clinic per area
Let's find out if we can actually help you
A 30-minute call. We'll look at your treatment mix, your numbers and your capacity, and tell you honestly whether this is a fit — including when it isn't.
No pitch deck, no pressure, no obligation.